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Asked: June 22, 20242024-06-22T06:53:57+06:00 2024-06-22T06:53:57+06:00In: SEO

How to Do SEO for a Website — Step-by-Step Guide

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Answered by Team:

If you want your website to rank higher on Google and get more traffic, SEO (Search Engine Optimization) is essential. Here’s a clear, step-by-step breakdown of how to do SEO for your website — even if you’re a beginner.

✅ Step 1: Keyword Research

SEO starts with finding the right keywords that people are searching for.

Use tools like:

  • Google Keyword Planner (Free)

  • Ubersuggest (Freemium)

  • Ahrefs (Paid)

  • SEMrush (Paid)

  • AnswerThePublic

  • Google Search Autocomplete

Tips:

  • Choose keywords with low competition and medium to high search volume.

  • Focus on long-tail keywords (e.g., “best WordPress tutorial in Bangla”).


🛠️ Step 2: On-Page SEO

Optimize your content and structure so search engines understand it better.

Things to do:

  1. Use the main keyword in the Title Tag (preferably at the beginning)

  2. Write a Meta Description (150–160 characters, include keyword)

  3. Use H1, H2, H3 headings to structure your content

  4. Maintain keyword density around 1%–2%

  5. Add Image Alt Text with relevant keywords

  6. Keep the URL short and keyword-rich (e.g., example.com/wordpress-tutorial)

  7. Add internal links to your own site pages

  8. Add external links to trusted sources


⚙️ Step 3: Technical SEO

Make sure your website performs well and is easy to crawl and index.

Checklist:

  • Mobile-friendly design (test with Google Mobile-Friendly Test)

  • Use HTTPS (SSL certificate installed)

  • Fast loading speed (use GTmetrix or Google PageSpeed Insights)

  • Submit an XML Sitemap to Google Search Console

  • Properly configure robots.txt

  • Use Canonical URLs to avoid duplicate content


🔗 Step 4: Off-Page SEO

Focus on building authority through backlinks and external signals.

How to build backlinks:

  1. Guest post on relevant blogs

  2. Share your content on social platforms (Facebook, LinkedIn, Quora, Reddit)

  3. Participate in forums and communities

  4. Submit to local business directories

  5. Reach out to influencers and bloggers for mentions or links


📊 Step 5: Monitor SEO Performance

Track what’s working and what needs improvement.

Tools:

  • Google Search Console (see indexing status, keyword performance)

  • Google Analytics (track visitor behavior and traffic sources)

  • Ubersuggest / Ahrefs (monitor backlinks and keyword rankings)


💡 Bonus Tips:

  • Update your content regularly

  • Focus on quality, unique, and helpful content

  • Avoid keyword stuffing or spammy backlinks

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